Getting Started with Email Marketing

Email marketing is a popular and well-proven marketing channel for businesses of all sizes. In this one day workshop, you’ll learn all about email marketing tools and how to use them to grow your business. 

We’ll take you through the basics of email marketing, from choosing the right email marketing platform through to designing your first email and pressing send. You’ll learn how to manage data, create a compelling call-to-action, and monitor the results of your email marketing efforts.

This workshop is perfect for those with little or no experience of using email marketing for their business. You’ll come away with a comprehensive understanding of email marketing and how to use the common tools within different email marketing platforms.

Who should attend this session?

This workshop is for small business owners or marketing professionals who want to learn how to use email marketing to grow their business. No prior knowledge of email marketing or any technical knowledge is required.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

• Choosing an email marketing platform
• Setting up your first email campaign
• Designing your email
• Creating a call-to-action
• Measuring results

What outcomes can you expect from joining us?

After attending this session, you will:

• Understand email marketing and how to use the common tools within different email marketing platforms
• Know how to set up your first email campaign
• Know how to design an effective email
• Understand how to measure the results of your email marketing campaigns

Who’ll be presenting this session?

Martin Broadhurst is a digital strategist, majoring in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.

This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.