Paid Digital Advertising: Social Marketing Fundamentals

If you are already using social media for your business, you will be aware that social media marketing can be cost-effective, highly targeted, and adaptable to any business objective.

But business pages are finding it harder to reach their customer and potential customers organically (not having to pay) and are now turning their attention to paid social marketing. If you want to know how to get the most out of your campaigns then this workshop is for you.

Social media advertising (or paid social marketing) provides organisations with the chance to reach, engage and convert new customers that would not normally see their organic posts, or reach existing customers with new services or products.

It can be used to support businesses’ organic activity or to help drive fan acquisition or engagement. It can also be used to drive lead conversion and sales from new audiences (which can happen on the social platform or by driving the user back to the company website).

Join us for this  action planning workshop where expert Liam Lally will provide an overview of the paid marketing options available across different social media platforms and strategies businesses can use to target their audiences.